Medicomarketing Writing A Career for Health Science Students

Medical writing is part of drug development process. Medicomarketing writing is a type of medical writing where scientific information is presented as promotional literatures. Medicomarketing communication or healthcare communication has evolved as a profession over a decade. More and more pharmaceutical industries are outsourcing their work to medicomarketing communication or healthcare communication companies and freelance medical writers.The skills required for medicomarketing writing are different from the skills required for any other profession. With more than 15 years of experience in medicomarketing communication segment, we have identified the skills required for medicomarketing writing and the lack of skill among the pharmacists, doctors and life science graduates, who have the ability to excel in medical writing. This is the first book, which gives practical insights into medicomarketing writing. This book is ideal for graduates and postgraduates in
· Pharmacy
·Medicine
·Dentistry and
·Life science.
This book is also useful for
·Newbie medicomarketing writers
·Product managers and medical advisors working in pharmaceutical companies
·Senior medical writers working in publishing companies
·Team leaders and project managers working in medical communication and medical advertising agencies
·Freelance medical writers
Contents:
Part I: Introduction, 1. Medical Writing, 2. Medicomarketing Communication or Healthcare Communication, 3. Product Life Cycle and Various Promotional Inputs, 4. Qualifications and Skills, 5. Career Path, 6. Medical Communications: A New Age Growing Business, 7. Where can you Learn Medical Writing?, 8. Finding a Job, 9. Typical Project Flow in Medicomarketing, Part II: Writing Process, 10. Understanding the Topic/Brief/Client Requirement, 11. Resourcing,12. Reading and Understanding the References, 13. Get an Overview of the Subject even before Understanding the Topic, 14. Content Approach or Outline, 15. Writing Different Parts of the Article, 16. Revision, Part III: Variety of Medicomarketing Projects, 17. Teaser Campaign, 18. Training Kit (Slides and Manual), 19. Product Monograph, 20. Detail Aid or Visual Aid, 21. Symposium Highlights, 22. Advisory Board Meetings, 23. Brochure, 24. Newsletters, 25. Pharmaceutical Brand Website, 26. Content for Social Media, 27. Patient Education Materials, Part IV: Writing Different Types of Articles, 28. Journal and Conference News, 29. Review Articles, 30. Case Studies, 31. Expert Opinion, 32. Guidelines, 33. Book Reviews, Part V: Biostatistics for Medical Writers, 34. Essential Biostatistics for Medical Writing, Part VI: Beyond Writing, 35. Paper and Printing Process, 36. Working with Designers, 37. Working with Marketing, 38. Working with Clients, 39. Working as a Freelancer, 40. Copyediting, 41. Writing a Proposal, 42. Medical Writer as a Manager, 43. Writer’s Block, 44. Performance Appraisal.
About the Author:
Viswanatha, a postgraduate in pharmacy and he has experience in Quality Assurance and R&D departments in the pharmaceutical Industry and as a lecturer. His understanding of healthcare communication and the pharmaceutical industry requirements in India gave him an edge to lead team of medical writers for 15 years. He is involved in recruitment, training and assessment of newbie writers
Anusuya D is a postgraduate in pharmacy. She started her career as a research assistant but soon moved to Biogard, the publisher of CIMS as an editor. She worked as medical writer, group head with various medical communications companies. Together with Viswanatha, she conducts a course on medicomarketing writing at ‘Tulip Medcom’.
‘Medicomarketing Writing: A Career for Health Science Students’is the culmination of their total experience.